About US
“We look forward to enhancing your quality of life and
deliver the happiness and abundacne of a life worth living”
Product development
One-stop solution for licensing, project planning for domestic and international collaborations
Strategic consulting
Strategic objectives and planned execution by channel and market type with specialized teams
Creating value
Systems-based approach to core value and synergies to create market value
HISTORY
2021~2024
2024
Sreureu Pillow P17 Launching Soon
2022
09 One-Touch Bed Sreureu SURURU Launching
2021
04 Sreureu Pillow P17 Launching Soon
2020~2018
2020
05 Cotone Brand Launching
11 Direct Import from Australia: Grants Toothpaste Launching
2019
11 Klippan Direct Import from Sweden: Brand Launching
2018
09 175-Year-Old French Bedding Brand Blanc des Vosges: Import and Licensing Agreement Signed, Launching
01 Partnership with 8 T-commerce Channels for Product Operations (GS MY SHOP, CJ OnStyle+, Hyundai+ Shop, NS Shop+, W Shopping, SK Stoa, K Shopping, ShoppingNT, etc.)
2017~2012
2017
10 Sanders ClimaBalance Launching on Hyundai Home Shopping
05 135-Year-Old German Goose Down Specialist Sanders ClimaBalance: Exclusive Import Agreement Signed
04 Bengt & Lotta Swedish Brand: Licensing Agreement Signed, Launching
2016
04 AllerClean Brand Trademark Registered and Operated, Aha Living Household Goods Brand Trademark Registered and Operated
2015
10 Canada Goose Down Bedding and Quilt of Denmark Launching (Hyundai Home Shopping)
05 Quilt of Denmark Goose Bedding Brand: Import Agreement Signed, Canada Goose Down Bedding Brand and Product Development
04 Quilt& Brand: Trademark Registered and Operated
2014
04 Poonggi Viscose: Brand Launching and Operations in Department Stores (Home & Shopping, Hyundai Home Shopping, Public Home Shopping)
2013
10 Giraudrosh Brand: Operating Agreement Signed,True Sleep Brand Trademark Registered and Operated
2012
11 Hyojaecheoreom Brand: Operating Agreement Signed
05 Jo Hyun Design Brand: Consignment Operation Agreement Signed, Broadcasting Operations (CJ OnStyle, Home & Shopping Partner Registration)
04 Sol Hwi Corporation Founded
True Sleep
Welcome to True Sleep. We began with a passion for providing the best products for those who value rest and sleep. By using eco-friendly materials and innovative designs, we strive to bring you a sense of cozy comfort.
Our products help calm your mind, allowing you to feel a touch of special happiness in everyday life. Start your journey to better rest and sleep with our brand. We’ll always be by your side for a healthier and happier life.
Brand Story
We believe that creating an environment where you can relieve the fatigue of the day and enjoy the best sleep is the foundation of a healthy and happy life. Our philosophy is simple: we provide high-quality products for the best rest and sleep, helping you forget the stress of the day and enjoy a comfortable relaxation
SURURU
"The beginning of breathable, comfortable sleep & relaxation.”
Launched in 2022, our in-house brand redefines the concept of sleep & relaxation, dedicating research and development efforts to create spaces where comfort can be felt wherever you stay. With creative items like the one-touch bed that unfolds in just one minute and the custom pillow Sreureu P17, any space with Sreureu will always be a cozy and warm place.
PARK SUL NYEO
Traditional Brand of Korean Hanbok Artisans
This is the bedding brand of Korea's renowned Hanbok master designer, Park Sulnyeo, who has garnered global attention. Her exquisite embroidery, rich colors, and elegant simplicity, as seen in her handcrafted Hanbok, are beautifully reflected in her bedding designs, showcasing the unique beauty and distinctiveness of Park Sulnyeo bedding. Crafted with natural, familiar materials, these pieces transcend mere bedding and can be appreciated as true works of art.